People-First

We believe that people are every company’s greatest asset. They set the pace and growth of an organization, and the rate at which it can break away from the competition. At Terrain, we’re driven by our mission to help companies find their growth markets for talent.

We do this by using data and machine learning to understand how talent influences markets and surface objective insights that support long-term planning, drive business growth, and reduce financial risk.

Advised and Backed by Leading Investors in Talent and Real Estate

We’re proud to be supported by an incredible group of people, who have been instrumental in helping to build Terrain. From globally recognized CRE firms and global organizations, to talent acquisition advisors and angel investors.

Meet Our People

I've always believed that Talent is the most important asset to every business. With today's talent pool being more liquid than ever before and data being highly fragmented & siloed,  I wanted to build a modern system that created an information advantage, delivering critical business insights from talent insights, that changed the way leaders analyzed markets, hired the best talent and managed risk more effectively.

Mark Jacobson, Founder & CEO

After graduating University of Waterloo I saw the vast majority of my peers, and myself included, move to major US cities. I joined Terrain as our first hire to help reshape how fast growing companies think about hiring outside of the best known metro areas.

Sitan Zhang, Director, Talent & Workforce Analytics

Mark and I founded Terrain when we learned how little data company site selection search processes have about talent pools in different cities. Our backgrounds in Human Capital and data science gave us unique ideas on how to approach this problem.

Riley Kinser, Cofounder & Head of Product

As a former Immunologist, I’ve always been fascinated by how systems work. People are incredibly complex which makes for a very interesting data science problem to work on.

Nathan Berkley, Software Engineer

Growing up in a small town where one large tech company was the primary employer, I was excited to join Terrain’s mission to help companies make data-driven decisions around site selection. These decisions have a massive impact on the community they choose as well as the company itself.

Cord Meados, Full Stack Software Engineer

Meet the Team

We are entrepreneurs, strategists, data scientists and Silicon Valley veterans. Together, we bring a total of over 40 years innovating the way companies scale their businesses.

Mark Jacobson
Cofounder & CEO
Riley Kinser
Cofounder & Head of Product
Sitan Zhang
Director, Talent & Workforce Analytics
Cord Meados
Full Stack Engineer
Nathan Berkley
Software Engineer

In the News

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